1.  Identify resposiblity and duty of functional departments
2.  Develop organization’s Vision and Strategy
3.  How to locate company’s market
4. How to use statistics to make dicision on
5. Practise decision making for company:
-   Strategy
-   Research & Development
-   Marketing
-   Sales forecast
-   Manufacturing
-   Finance
-   How to avoid urgent loan
-   Finance assessment & management index
-   Competitor Analysis
-   Core competency and Competitive advantage
-   Decision making for second year’s operation
6. General strategy presentation
Day 1
Overview
Identify resposiblity and duty of functional departments
•  R&D
•  Marketing &
•  Manufacturing & Ditribution
•  Finance & Accounting
•  Human Resource
What will occur in case Functional Departments do not know how to interact to produce decision?
Develop organization’s Vision and Strategy
•  Mission
•  Goal and Operation model
•  Vision and Tactics
How to locate company’s market
•  Number of segments in market
•  Size of company’s market share at each segment
•  What segment are company’s products & services located
•  Desire of customer at each segment
How to use statistics to make dicision on
•  R&D
•  Marketing
•  Manufacturing & Sevices
•  Finance
Departmental forecast and decision will show its influence on other departments in company

Practise decision making for company (2 years)
Day 2
Strategy
•  Maintain exiting products or launch new ones
•  Increase budget for advertisement & marketing
•  Focus on profit or occupy market
•  Remain existance at segments
•  Invest in R&D
•  Use loan capital or issue share
Research & Development
•  Appropriate time to complete project
•  Reasonableness of project budget
•  Feasibility of project outcome in the market
•  How to locate company’s product
Marketing
•  Calculate reasonable budget for advetising
•  Calculate reasonable budget for sales
•  Appraise effectiveness of using budget for marketing
•  Take customer survey on company’s product
•  Develop pricing strategy for ranges of products
Sales forecast
•  Forecast higher than real revenue will cause inventory and bad influence on capital source!
•  Forecast lower than real revenue will tranfer market share to competitors!
•  Elements to consider when taking forecast
•  Everage forecast
Manufacturing
•  Manufacturing capacity, supplying capacity
•  Invest in machine, production line
•  Arrange personnel for shifts, overtime work
•  Funds for salary, bonus and training
Decision making for first year’s operation
•  Appraise result and consequence from decisions
•  Analyse cause of wrong decisions
•  Analyse comprehensively of the company and its competitors

Day 3
Finance
•  Analyse statistical data from Balance Sheet for Property
•  Sell/ Buy stock - bond
•  Announce dividends
•  Company’s capital market
•  Use short term/ long term loans effectively
•  Treatment method for budget deficit
How to avoid urgent loan
•  Appropriate cashflows – Reasonable amount
•  Cause and Solutions
•  Solutions to avoid urgent loan
Finance assessment & management index
•  Return on Equity (ROE)
•  Return on Assets (ROA)
•  Degree of financial leverage
•  Stock price
•  Dividends – “Company’s value”
•  Reanonable size of stocks
•  Dividends
•  Cashflow
•  Income statement
Competitor Analysis
•  Strategies
•  Opportunities & thread
•  Poject & forecast
•  Current important finanial indexes
Core competency and Competitive advantage
•  Required essential capacities in near future
•  Duration for completion of building essential capacities
•  Approaches to gain competitive advantage
Decision making for second year’s operation
•  Appraise result and consequence from decisions
•  Analyse cause of wrong decisions
•  A comprehensive analysis of the company and its competitors

Day 4
Decision making for third – forth - fifth year’s operation
•  Appraise result and consequence from decisions
•  Analyse cause of wrong decisions
• A comprehensive analysis of the company and its competitors

General strategy presentation
Assessment – Systematization – After-action reviews
Course-end sumation