Training Course

Public Relations- Basic Course
  • Start Date : 13/04/2009
  • Schedule : 18h00 – 21h00 on 13th, 14th, 15th, 16th, 17th April 2009, 8h30 – 11h30 on 18th April 2009
  • Fees : 2.400.000 VNĐ
  • Deadline : 08/04/2009
Objective
*  Provide basic understanding about communications along with various practices and insights about PR industry in Vietnam
*  A course customized for your business background and requirements
*  PR will play an important role in the development of the company brand
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Course Content
• What’s brand? What’s branding? Develop Brand Essence and Brand
• Architecture. The role of public relations in branding strategy and marketing mix
• What’s PR: The Power, The Value, The Awareness to Influence, The new
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Target Audience
The course is designed for PR and Marketing Professionals in: Corporate Communications, Financial/Investor Relations, Human Resources, Interactive PR, External Affairs, NGO, marketing, Branding, Customer Services, CRM,  Media Relations, New media, PR Firms, Public Relations, Special Events.
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Trainer's Profile
Mr.Nguyen Thanh Son
Mr.Nguyen Thanh Son – Director of T&A Communications
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Print Send your friend Register Online

Training Course

Public Relations- Basic Course
  • Start Date : 13/04/2009
  • Schedule : 18h00 – 21h00 on 13th, 14th, 15th, 16th, 17th April 2009, 8h30 – 11h30 on 18th April 2009
  • Fees : 2.400.000 VNĐ
  • Deadline : 08/04/2009

Course Content

• What’s brand? What’s branding? Develop Brand Essence and Brand
• Architecture. The role of public relations in branding strategy and marketing mix
• What’s PR: The Power, The Value, The Awareness to Influence, The new
• communications model.
• The PR Process: Research in PR, Public Opinion, Communications, Evaluation.
• The PR Tools: Media Relations in PR, Media Event and Press Conference
• Management, Public Speaking and Speaker Management, Media Tools
• The PR Campaign: What’s Business Objectives, Communications Objectives,
• Target Audiences, Key Message Development. Develop a Communications
• Campaign (Step by Step Wizard)
• The other audience: How to conduct internal PR
• Crisis Management: How well are you prepared to handle a crisis?
• Crisis Preparedness, Management and Recovery
• Interesting Interactive practices and case studies.
Print Send your friend Register Online

Training Course

Public Relations- Basic Course
  • Start Date : 13/04/2009
  • Schedule : 18h00 – 21h00 on 13th, 14th, 15th, 16th, 17th April 2009, 8h30 – 11h30 on 18th April 2009
  • Fees : 2.400.000 VNĐ
  • Deadline : 08/04/2009

Trainer's Profile

Mr.Nguyen Thanh Son
Mr.Nguyen Thanh Son – Director of T&A Communications
His primary roles are to develop new client relationships, formulate proposals, negotiate contracts, and oversee marketing management and budgeting. He also emphasizes the evaluation, development and execution of PR strategies for a variety of international clients  with a focus on corporate representation. He works with leading brands, such as Boeing, BMW, Asia Society, the State of Oklahoma and, most recently, Visa and LG.
Print Send your friend Register Online

Training Course

Public Relations- Basic Course
  • Start Date : 13/04/2009
  • Schedule : 18h00 – 21h00 on 13th, 14th, 15th, 16th, 17th April 2009, 8h30 – 11h30 on 18th April 2009
  • Fees : 2.400.000 VNĐ
  • Deadline : 08/04/2009
Register Online
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